Founder resource · Interview checklist

The Manufacturer Interview Checklist

Ownership, testing, MOQ, communication and what happens when the sample misses.

Back to The Notes

1. Fit before price

A low MOQ is useful. It is not enough. First find out whether the partner has made your format, worked with your target markets and can support the testing your product needs.

2. Ownership and formula access

3. Sampling and communication

4. Testing, production and release

5. The decision

Bring me the messy brief

Let’s make the product make sense.

For founders building a first hero, repairing an existing formula or turning a promising range into one coherent system.

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