Ways to work together

Bring the idea. Leave with the way forward.

A hero from scratch, a formula that needs answers or a range ready to grow. Every engagement begins under NDA and is built around the decisions your product needs next.

A real cosmetic dropper with a liquid drop

Three ways to begin

One clear route forward.

Book a Blueprint, bring me in for service add-ons or keep me alongside you as an ongoing consultant.

The signature Blueprint

The Formula Blueprint

For founders building their next hero product. The full build from a blank page to a formula your lab can make and your market cannot ignore. This is the one I am known for.

  • Custom INCI with the purpose, exact grade, strain and percentage of every ingredient
  • Manufacturing instructions with complete phase logic and order of addition
  • Vetted suppliers and sourcing options for every raw material
  • Starting marketing direction built backwards from the formula
  • Regulatory review and a claims plan for your launch markets
  • Consumer perception questions designed around the claims you want
  • Planned experiments when a difficult formula needs controlled testing
  • Unlimited formula-document updates while your chemist and laboratory iterate
  • Automated COGS dashboard for formula, packaging and filing costs
  • Founder guidance through labs, packaging, suppliers, filing and next decisions

Inside the Blueprint

A real sequence, not a menu.

Each phase ends in something you can act on. No black boxes, no jargon walls.

01

Discovery

A 60-minute deep-dive call and an intake form: the brand, the customer, the budget and the constraints. We agree what a win looks like before any research begins.

02

Formula research + design

Evidence-led ingredient selection and the complete formula direction. Every strain, grade and dose is supported by published research, supplier data or testing, then built around the story of your brand.

03

Founder review

We refine the direction against your brand, story, price point and manufacturing reality. Nothing is finalised without your call.

04

Lab-ready handoff

A finalised INCI and complete Blueprint your laboratory can run, with sourcing, costing and support all the way through sampling.

The formula is your asset

You own your formula. Full stop.

You leave with the complete INCI list, exact percentages by weight and the manufacturing method. You can produce it anywhere, with any manufacturer, for as long as you like. It survives a lab switch and holds up in due diligence if you raise or sell.

Before you ask

Good questions, answered.

Do you make the samples?

No. I am the formulation strategist; a qualified cosmetic laboratory or manufacturer physically makes and tests the samples. I give them a much stronger formula and development plan, then remain involved through the agreed sample rounds.

What do unlimited Blueprint revisions mean?

During the agreed sample-development window, I update the working formula document as your chemist reports constraints and you evaluate samples. It covers thoughtful updates within the original brief, not a new product category or unlimited laboratory fees.

Do I actually own the formula?

Yes, completely. You leave with the full INCI list, exact percentages by weight and the manufacturing method. You can produce your formula anywhere, with any manufacturer, for as long as you like. It is your asset, it survives a lab switch and it holds up in due diligence if you raise or sell.

Will my idea stay confidential?

Always. An NDA is signed before the first real conversation, so your concept, ingredients and strategy are protected from the start. Client identities and formulas are never shared. The Formula Files are fully anonymised, with no names and no locations, on purpose.

What does it cost?

Pricing is shared on enquiry because it depends on scope. An audit is very different from a from-scratch hero build. There are founder-stage rates for early brands, and every Blueprint can be a one-time project or an ongoing collaboration. A well-built formula is almost always cheaper than the reformulation, failed stability test and relaunch.

Do I have to order huge quantities?

No. I develop the formula, documentation and strategy. You are never forced into a warehouse of stock to get started. When you are ready to manufacture, you will have what you need to speak with small-batch, low-minimum partners.

How long does a project take?

An audit is fast, often a week or two. A custom Formula Blueprint runs from about a month, from brief to a documented formula, plus support through sampling. A full range is an ongoing collaboration. You will get a real timeline for your project on the discovery call.

Am I too early or too small to work with you?

First product? That is exactly when good formulation decisions matter most. Getting the formula, claims and costing right early saves expensive do-overs later. Bring the idea, even a rough one, and I will tell you honestly what it takes to bring it to life.

Bring me the messy brief

Let’s make the product make sense.

For founders building a first hero, repairing an existing formula or turning a promising range into one coherent system.

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