The Ingredient Edit Start your edit

Selected work

The formulas worth building a brand around.

A few highlights from a much broader body of work. Each file shows what the founder wanted, how I developed the product and what the finished Blueprint unlocked, without sharing the formula itself.

Abstract formulation texture swatchFORMULA
FILES

Selected work

The formulas worth building a brand around.

A few highlights from a much broader body of work. Each file shows what the founder wanted, how I developed the product and what the finished Blueprint unlocked, without sharing the formula itself.

Liquid + Powder Two-Step Mask texture swatch
CASE 01

Liquid + Powder Two-Step Mask

Heritage-led body carePowder + activating liquid
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ACID+CALM
CASE 02

The Serum That Holds a Mask in Place

One-minute mask gripNo tack after drydown
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The Overnight Barrier Recovery Mask texture swatch
CASE 03

The Overnight Barrier Recovery Mask

Compromised skinRich first touch, invisible finish
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TONER+CREAM
CASE 04

The Toner-Essence-Cream in One

Long-lasting hydrationMilk that breaks into water
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The Three-Step Scalp Growth Range texture swatch
CASE 05

The Three-Step Scalp Growth Range

Pre-wash, shampoo + serumOne connected routine
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TALLOWREWORKED
CASE 06

Tallow Range, Reworked

Existing productsClear reason for every SKU
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The Ayurvedic Lift + Brighten Serum texture swatch
CASE 07

The Ayurvedic Lift + Brighten Serum

Ayurvedic botanicalsFast, weightless serum
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AHA+BRIGHTEN
CASE 08

The Daily AHA + Brightening Serum

Daily exfoliationpH made workable
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Cysteine Bond-Repair Mask texture swatch
CASE 09

Cysteine Bond-Repair Mask

Bleached + heat-damaged hairPremium repair mask
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INCIAUDIT
CASE 10

Prestige Formula Audit

Full INCI reviewRetail-ready direction
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Explore every case fileNames, locations, exact percentages and private supplier choices stay private.
01

Case study

An anonymised case file

What the founder wanted

How I built it

What I delivered

    What it unlocked

    Identifying details, exact percentages, private supplier choices and confidential formula information have been intentionally withheld.

    Bring me the messy brief

    Let’s make the product make sense.

    For founders building a first hero, repairing an existing formula or turning a promising range into one coherent system.

    Start your edit