Consumer perception studies cosmetic formulation texture swatch

A focused layer of support

Questions designed around the exact experiences and claims you want the finished product to earn.

This add-on can sit alongside a Blueprint or be scoped around an existing product, depending on the decisions your team needs to make next.

Read the founder note: Consumer Perception Studies: How to Ask Questions That Earn Better Claims →

See the The Strategy Blueprint →

Need this support on your project?

Bring the current formula, brief or question and I will shape the useful scope with you.

Shape my scope