AHA+BRIGHTEN
Daily exfoliation · pH made workable. Exact percentages, private supplier choices and identifying details remain confidential.

What the founder wanted

A daily serum needed to combine exfoliation, tone-evening and barrier support without turning a familiar active list into an unstable or unnecessarily irritating treatment.

How it was built

I developed the formula from scratch and solved the central pH conflict through a controlled buffered route. The active system, soothing support, preservation, feel, method and claims were then built around that decision.

What was included

  • pH and compatibility plan
  • Active and soothing-system rationale
  • Preservation and laboratory targets
  • Claims and testing direction

What it unlocked

A crowded active concept became a focused formula the laboratory could run, with explicit technical trade-offs and a clearer reason to exist.

Keep the next decision connected.

This case file relates to the Claims substantiation and the founder note below.

Explore the Claims substantiation →
Read: Claims Substantiation: What Proof Does Your Product Need? →

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