What the founder wanted
A founder wanted the ritual and cultural grounding of an ubtan-inspired treatment without asking customers to guess at water quality, dose or consistency.
How it was built
I developed the powder and activating liquid together from scratch. The work defined what belonged in each half, the mixing ratio, target pH, hydration and slip, pack format, clear instructions and the claims the complete ritual could reasonably support.
What was included
- Category and competitor research
- Powder and activating-liquid formula direction
- Dose, pH, mixing and packaging instructions
- Claims plan, cost levers and laboratory handoff
What it unlocked
The founder left with a repeatable two-step product that felt rooted in heritage, easy to use and clear enough for a laboratory to begin developing.
Keep the next decision connected.
This case file relates to the The Formula Blueprint and the founder note below.
Explore the The Formula Blueprint →
Read: How to Build a Hero Skincare Product From Scratch: A Founder’s Roadmap →