INCIAUDIT
Full INCI review · Retail-ready direction. Exact percentages, private supplier choices and identifying details remain confidential.

What the founder wanted

An existing formulation needed a rigorous readiness check before prestige-retail conversations, including the ingredients hidden inside supplied blends.

How it was built

I audited the formula line by line, including subcomponents, against the selected retailer and market criteria in force at the time. I then developed substitution routes, preservation consequences, supplier questions, reformulation priorities and claims boundaries.

What was included

  • Full INCI and subcomponent audit
  • Retailer and market criteria review
  • Substitution and preservation strategy
  • Prioritised reformulation brief and claims boundaries

What it unlocked

The founder received an actionable risk register and reformulation direction, with no false promise that retailer standards never change.

Keep the next decision connected.

This case file relates to the The Audit Blueprint and the founder note below.

Explore the The Audit Blueprint →
Read: 5 INCI List Mistakes Costing Your Skincare Brand Credibility →

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